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The Psychology of Successful Selling Training Course in Melbourne

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The Psychology of Successful Selling Training Course

Course Overview

Nоthіng hарреnѕ іn business untіl somebody ѕеllѕ ѕоmеthіng. Wіthоut ѕаlеѕ, еvеn thе biggest аnd mоѕt sophisticated organisations wіll сlоѕе, so this means tо be successful аt selling, уоu nееd tо сlоѕе more sales mоrе often.

That’s why The Psychology of Successful Selling Training Course in Melbourne іѕ perfect fоr nеw аnd еxреrіеnсеd ѕаlеѕреорlе, аѕ it tаkеѕ a frеѕh lооk аt thе рѕусhоlоgісаl rеаѕоnѕ сuѕtоmеrѕ and рrоѕресtѕ buy (оr dоn’t buу). Thеrе are ѕіx kеу rеѕult аrеаѕ іn thе role оf a ѕаlеѕ рrоfеѕѕіоnаl. Thеу іnсludе: 1) Prоѕресtіng 2) Building rарроrt and trust 3) Idеntіfуіng nееdѕ 4) Presenting a ѕоlutіоn 5) Clоѕіng the sale 6) Getting rеѕаlеѕ (аnd rеfеrrаlѕ).

This hіghlу іntеrасtіvе trаіnіng focuses on giving salespeople thе tools аnd tесhnіԛuеѕ to improve their ѕаlеѕ реrfоrmаnсе. Yоur people wіll learn thе vаluе оf dеvеlоріng a sales mіndѕеt, рrоѕресtіng, еngаgіng thе customer, dеlіvеrіng a ѕаlеѕ рrороѕіtіоn, how to оvеrсоmе objections, аnd thе best way tо ethically сlоѕе ѕаlеѕ.

Key Learning Outcomes

  • What are the core behaviours and skills of successful sales professionals
  • What makes people want to buy
  • Understanding the psychology of selling
  • Be likeable. Customers or prospects won’t buy from you if they don’t like or trust you
  • Deep diving into the sales pipeline and why you need to always to keep it full
  • The sales meeting and steps through the process
  • Starting out with rapport and trust. Insights into a persuasive sales conversation
  • Understanding the concept of pacing and leading
  • How to qualify your customers and prospects during the early part of the sales conversation
  • Telling is not selling. Why using a consultative and question-based approach is the only way to conduct a sales conversation
  • How to eliminate or dramatically reduce objections before they occur
  • Why customers want to take action
  • Knowing when to ask for the order
  • How to follow-up after the sale

Training Outline

Morning Session

Module 1. An Introduction to Selling Smarts

  • The challenges of modern selling
  • Assess your own selling skills and how do they measure up
  • The need to establishing credibility and rapport
  • Exploring the psychology of selling
  • Understanding the two main buying motivational drivers

Module 2. Situational Selling (Question-Based Selling Skills)

  • Why asking questions are essential in sales
  • Understanding the selling funnel
  • ICON questions
  • The 4 essential questions in the sales process
  • How to ask questions in order to build rapport, gain credibility, find the customer’s concerns and establish your product as a logical solution
  • Investigate, Concern, Outcome, Need.
Afternoon Session
Module 3 and 4. Building Powerful Relationship Connections
  • Understand the psychology of different customer buying styles and why you must understand the customers buying motives and preferences
  • Understanding the ‘Direct’ customer
  • Understanding the ‘Expressive’ customer
  • Understanding the ‘Analytical’ customer
  • Understanding the ‘Relational’ customer

Training Options

We realise every client is different. You may have only half a dozen people to train, or perhaps you’re running a conference and want a guest speaker or a trainer to undertake a high impact, short breakout session.

Whatever you have in mind, we want to help you achieve your training goals. Let’s start a conversation and find out what’s happening at your place and what you want your people to be able to do differently as a result of training. If you’re on a tight budget, we get that as well. Rest assured, we are good listeners, and we are here to help you achieve your outcomes.

  • 1-day Training (7 hours)
  • Half-Day Express (3 hours)
  • Lunch & Learn (60 minutes)
  • Online Training (Self-paced)
  • One-on-One (Zoom) Coaching