Great employees aren't born; they're trained! We make learning simple, enjoyable and cost-effective. With business noew recovering from the Covid-19 lockdown, we understand that your organisation may have a limited budget for learning and development. That's why we can help you and your people with live (classroom or virtual) or self-paced online via our e-Courses.

Better Business Writing

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- Better Business Writing -

Course Overview

In business, your writing counts. It’s a representation of yourself and your organisation. The way you compose and write emails, letters, and reports say a lot about the author. A poor writing style can be interpreted by others to mean that the author isn’t professional and nobody wants to give that impression to others. Considering how many hours managers and employees spend writing emails, letters and other documents, it makes sense to learn the best writing frameworks that allow them to structure and format messages, emails and reports in a way that demonstrates knowledge and professionalism.

The Better Business Writing one-day training will develop everyone’s writing confidence, as well as offer an introduction (or refresher) about the basics of proper punctuation and grammar. Participants will learn how to craft clear and concise messages, including “bad news” emails, complaint letters, requests to a manager and much more.

Key Learning Outcomes

  • Why having good writing skills is essential as a manager or employee
  • The cost of poor writing.
  • Examples of ineffective and confusing email, letters and information
  • The most important skills you need to learn
  • Connecting with your reader
  • What is plain English and why do you need to write using this philosophy
  • An update on the building blocks of grammar
  • How sentences work
  • Understanding structures, punctuation, paragraphs, and style guidelines
  • Knowing your reader and identifying their hotspots: what do and don’t they care about
  • Ready to write? Planning and organising your writing
  • Guidelines for letters and emails
  • A five-step persuasive structure to follow
  • Writing effective conclusions
  • What is a call to action
  • Secrets of success from journalists: drafting, editing and proofreading

Training Outline

Morning Session
  • Why being able to write professionally is critical for your personal and organisation’s brand
  • What is your writing trying to achieve
  • The eight “C’s” of business writing
         How to make your writing complete
         How to make your writing concise
         How to make your writing clear
         How to make your writing conversational
         How to make your writing correct
         How to make your writing credible
         How to make your writing concrete
         How to make your writing courteous
  • Avoid common writing errors with your workplace documents and email
  • Avoid common punctuation and grammatical errors
Afternoon Session
  • Building paragraphs
  • Understanding sentence structures
  • Proper paragraphs
  • Delving into different types of business correspondence
  • How to write an email
  • How to write reports
  • How to write memos
  • Writing personal, handwritten notes
  • Writing business cases
  • Writing proposals
  • Editing techniques
  • Proofing techniques
  • Personal action plan
  • Recommended reading list
  • Post-course assessment

Training Options

We realise every client is different. You may have only half a dozen people to train, or perhaps you’re running a conference and want a guest speaker or a trainer to undertake a high impact, short breakout session.

Whatever you have in mind, we want to help you achieve your training goals. Let’s start a conversation and find out what’s happening at your place and what you want your people to be able to do differently as a result of training. If you’re on a tight budget, we get that as well. Rest assured, we are good listeners, and we are here to help you achieve your outcomes.

  • 1-day Training (7 hours)
  • Half-Day Express (3 hours)
  • Lunch & Learn (60 minutes)
  • Online Training (Self-paced)
  • One-on-One (Zoom) Coaching