How to Manage Your Organisation’s Social Media

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- How to Manage Your Organisation’s Social Media -

Course Overview

There are many examples of employees misusing social media in ways that harm the organisations they work for. At a minimum, such actions create bad publicity and at worst they may lead to damaging lawsuits that affect an organisation’s success and profitability.

An understanding of the do’s and don’ts of using social media at work is essential to every employee in every organisation. An organisation’s public image and reputation depend on how well it guides its employees to exercise good judgment when using social media and on its ability to navigate the difficult situations that arise from social media interactions.

While using social media effectively requires caution and good judgment, it can also have significant benefits, such as creating loyal, long-term customers and improving relationships with employees, vendors and suppliers.

This program looks at the actions you should take, and those you should avoid to use social media successfully in your workplace.

Key Learning Outcomes

Recognise the benefits of using social media in the workplace
Identify the various legal and ethical risks of using social media in the workplace
Protect your organisation against legal action resulting from intentional or unintentional violations of law or policy
Encourage an “ambassador attitude” in employees
Provide guidelines that help employees make good decisions when using social media at work
Identify the elements of an effective social media policy.

Topics Covered

Prevalence of social media issues in the news
Who uses social media in the workplace
Business advantages and rewards of using social media effectively
Categories of risk associated with using social media at work
How to foster online etiquette and a proactive “ambassador attitude” among employees

Strategies to establish a social media presence that strengthens your organisation’s reputation
Guidelines for building an effective, lawful social media policy and gaining employees’ support.

Why Learn Online?

Learning new skills online can be perfect for organisations and employees for the following reasons:

You only have one or a few employees to train and develop (on a specific training topic)
Getting a trainer to your location could be difficult or cost-prohibitive
The employees you want to train work from home or are part-time
You don’t have the resources to cover for the employees you want to be trained, so allowing them to the training online means they won’t need to leave their work areas
Your training budget is limited, and online learning is more cost-effective
You want your people trained in a wide range of skills this year,’s online learning provides much better value to get everyone involved in learning and developing themselves.