Great employees aren't born; they're trained! We make learning simple, enjoyable and cost-effective. With business noew recovering from the Covid-19 lockdown, we understand that your organisation may have a limited budget for learning and development. That's why we can help you and your people with live (classroom or virtual) or self-paced online via our e-Courses.

How to Manage Your Organisation’s Social Media

Home Courses Our Courses How to Manage Your Organisation’s Social Media

- How to Manage Your Organisation’s Social Media -

Course Overview

There are many examples of employees misusing social media in ways that harm the organisations they work for. At a minimum, such actions create bad publicity and at worst they may lead to damaging lawsuits that affect an organisation’s success and profitability.

An understanding of the do’s and don’ts of using social media at work is essential to every employee in every organisation. An organisation’s public image and reputation depend on how well it guides its employees to exercise good judgment when using social media and on its ability to navigate the difficult situations that arise from social media interactions.

While using social media effectively requires caution and good judgment, it can also have significant benefits, such as creating loyal, long-term customers and improving relationships with employees, vendors and suppliers.

This program looks at the actions you should take, and those you should avoid to use social media successfully in your workplace.

Key Learning Outcomes

  • Recognise the benefits of using social media in the workplace
  • Identify the various legal and ethical risks of using social media in the workplace
  • Protect your organisation against legal action resulting from intentional or unintentional violations of law or policy
  • Encourage an “ambassador attitude” in employees
  • Provide guidelines that help employees make good decisions when using social media at work
  • Identify the elements of an effective social media policy.

Topics Covered

  • Prevalence of social media issues in the news
  • Who uses social media in the workplace
  • Business advantages and rewards of using social media effectively
  • Categories of risk associated with using social media at work
  • How to foster online etiquette and a proactive “ambassador attitude” among employees
  • Strategies to establish a social media presence that strengthens your organisation’s reputation
  • Guidelines for building an effective, lawful social media policy and gaining employees’ support.

Why Learn Online?

Learning new skills online can be perfect for organisations and employees for the following reasons:
  • You only have one or a few employees to train and develop (on a specific training topic)
  • Getting a trainer to your location could be difficult or cost-prohibitive
  • The employees you want to train work from home or are part-time
  • You don’t have the resources to cover for the employees you want to be trained, so allowing them to the training online means they won’t need to leave their work areas
  • Your training budget is limited, and online learning is more cost-effective
  • You want your people trained in a wide range of skills this year,’s online learning provides much better value to get everyone involved in learning and developing themselves.
  • Learn on a desktop
  • Watch on a Tablet
  • Take the training on a Smartphone
  • Develop skills at work or at home