There are many examples of employees misusing social media in ways that harm the organisations they work for. At a minimum, such actions create bad publicity and at worst they may lead to damaging lawsuits that affect an organisation’s success and profitability.
An understanding of the do’s and don’ts of using social media at work is essential to every employee in every organisation. An organisation’s public image and reputation depend on how well it guides its employees to exercise good judgment when using social media and on its ability to navigate the difficult situations that arise from social media interactions.
While using social media effectively requires caution and good judgment, it can also have significant benefits, such as creating loyal, long-term customers and improving relationships with employees, vendors and suppliers.
This program looks at the actions you should take, and those you should avoid to use social media successfully in your workplace.